Programmatic ad buying is the automated process of buying and selling online ads. Programmatic advertising is becoming an increasingly popular method of buying inventory in the digital space as it has many benefits for the advertiser.
Unlike traditional advertising, where audiences are formed using demographics, programmatic advertising goes a step further and targets audiences with highly precise targeting methods.
Programmatic advertising allows you to buy inventory and target specific audiences, upgrading your digital strategy to help you beat every KPI (Key Performance Indicator) and delivering richer and smarter advertising experiences.
Programmatic technology has access to nearly 90% of all online advertising inventory and allows businesses to reach their audiences like never before.